Skip to Main Content

Antioch University Seattle School Library Endorsement Program: LIBM 6035

EDU 602 LIBM Program and Collection Management is a required course in the school library endorsement program of Antioch University Seattle

School Library Advocacy LibGuide

School Library Advocacy LibGuide 

~~~~~ Created to support LIBM 6035 LIBM School Library Advocacy course, one of seven courses required for teachers and non-certificated school librarians to earn Washington state school library certification through Antioch University Seattle (AUS). It is a 3-quarter credit, completely online graduate course which can be applied toward completion of a Masters of Arts in Education. It is basically "School Library Advocacy." Click here for details about the K-12 AUS Library Media Endorsement program.

School Library Advocacy Index to Sub Pages

Latest Lance-Kachel Research Articles

School Librarian State of the Union

A series of research-based articles published in School Library Journal March 2018 issue

Here's a derivative article published in Education Week, May 16, 2018, that heavily lifts research from Keith Curry Lance and myself. Someone needed school librarians to teach them about information ethics and citing sources!! 

Schools See Steep Drop in Librarians, New Analysis Finds

Required Texts

Recommended Texts

Recommended Best Articles

Everyday Advocacy

Everyday Advocacy, a grassroots effort that starts with you and the incredible things you’re already doing for the youth and families you serve.  Here you’ll find a dynamic collection of resources empowering you to take action. 

Advocacy Toolkits and Resources

Recent Kachel Op-Ed

Pa. Requires Libraries in Prisons. But Not in Schools. Why? | Opinion | Pennsylvania Capital-Star

SLIDE IMLS Project Video

Produced by the IMLS-funded School Librarian Investigation: Decline of Evolution? (SLIDE) grant project, April 2022.

See more at  Project Director, Deb Kachel; Principal Investigator, Keith Curry Lance

Advocacy and the 21st Century School Librarian

Advocacy Infographic

Jennifer LaGarde, aka Library Girl as, created this great infographic/flowchart. Click on the thumbnail above for an larger copy.

The Advocacy Continuum

This poster appeared in the February 2017 Teacher Librarian with an accompanying article by Deb Kachel. Permission granted by publisher and author to use for educational purposes.

Communication and Values- Free Personal/Professional Assessment Tools

The Keirsey Temperament Sorter®-II (KTS®-II) is the most widely used personality instrument in the world. It is a powerful 70 question personality instrument that helps individuals discover their personality type. (Temperament Types- Guardians, Idealists, Artisans, and Rationals)

Take the survey here. Keirsey Questions  At the end of the questions, you will need to create a free account in order to receive your results.


From Len Bryan's Communication for the Teacher-Librarian

"Each of us has a behavior style as a person and as a team member or supervisor that impacts how we communicate with others. Since no one person has all of the attributes of a perfect person or leader, it takes a TEAM made up of many different communication styles to get the best results.  All styles bring value to the organization." The survey is only 10 questions; quick and easy!

Answer the Communication Styles Inventory here.

Humanmetrics Jung Typology Test is another free personality survey tool that is based on Carl Jung's and Isabel Briggs Myers' typological approach to personality. Discover your personality type. uses the acronym format introduced by Myers-Briggs for its simplicity and convenience, with an extra letter to accommodate five rather than four scales. They add the dimensions of personality called the Big Five personality traits, a model that dominates modern psychological and social research.

Advocacy is About Building Relationships

ALA Announces Advocacy Campaign

On June 26, 2018, American Library Association (ALA) President Loida Garcia-Febo introduced “Libraries = Strong Communities,” a national advocacy effort aimed at highlighting the value of academic, public and school libraries. This initiative is uniquely positioned to ignite public awareness of the value of libraries and library staff and create a ground swell of support at the local, state, national and global level.

From Advocacy to Activism: Help them Fund You

Sponsored  by ISTE Librarian Network on January 29, 2018. Others in the series are:
Fighting Back When Cuts Are Threatened

Power Map Your District For Advocacy Success

More webinars at 

Future Ready Librarians

AASL's Definition of Advocacy


On-going process of building partnerships so that others will act for and with you, turning passive support into educated action for the library program.
It begins with a vision and a plan for the library program that is then matched to the agenda and priorities of stakeholders.
Public Relations (PR)

One-way communication of getting the message across:

  • who we are
  • what we do
  • when and where
  • ​and for whom


A planned and sustained process to assess the customer's needs and then to select materials and services to meet those needs.

  • know the customer's needs
  • who are they?
  • what do they need?
  • when and where can we best deliver it?
  • ​what are you willing to pay? ($)

Quotes About School Libraries

International School Library Advocacy

The Library Advocate's Handbook (c2008)

Download the Library Advocate's Handbook (PDF) by ALA.

School Library Advocacy